Project Description

Setting new standards in infection management.

Chemical agents are the only efficient treatment – a misconception that is also found in wound care. If a wound is infected, it can be treated effectively and gently at the same time without any active ingredients. For this purpose, Cutimed® Sorbact® uses a purely physical operating principle in which bacteria and/or fungi are attracted to the Sorbact® mesh and are then removed when the dressing is changed. It’s as easy as that.

LeFee reworked the international marketing concept for the entire product range. The goal was to securely and efficiently convey the USPs and the green color of the product and to communicate understandably the unique operating principle of Cutimed® Sorbact® . To this end, LeFee created the self-assured concept “Greeneration” to convey the content more easily and comprehensively than ever before. The medically competent tone was retained and substantiated with the corresponding research.

Product: Cutimed® Sorbact® wound dressing to prevent and manage infections
Task: Revision of the communication concept

Setting new standards in infection management.

Chemical agents are the only efficient treatment – a misconception that is also found in wound care. If a wound is infected, it can be treated effectively and gently at the same time without any active ingredients. For this purpose, Cutimed® Sorbact® uses a purely physical operating principle in which bacteria and/or fungi are attracted to the Sorbact® mesh and are then removed when the dressing is changed. It’s as easy as that.

LeFee reworked the international marketing concept for the entire product range. The goal was to securely and efficiently convey the USPs and the green color of the product and to communicate understandably the unique operating principle of Cutimed® Sorbact® . To this end, LeFee created the self-assured concept “Greeneration” to convey the content more easily and comprehensively than ever before. The medically competent tone was retained and substantiated with the corresponding research.

KampagneFilmPrint MesseLogo-Entwicklung

  • Bei der Entwicklung des Kommunikationskonzepts für Cutimed Sorbact hat LeFee Werbeagentur unterchiedliche Tools verantwortet: Salesfolder, 3D-Produktabbildungen, Logoentwicklung.

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